“It is the global creative space for the next generation of designers who are bringing limitless self-expression opportunities to people around the world, setting new trends that are starting to move into real life, and sharing their expertise with top brands. “Fashion is about what’s next and finding new voices with clear visions, and this talent is emerging in the metaverse.” “The next generation of designers are dressing avatars, and they are doing it on Roblox where anyone can be a creator, starting with their own online identity,” said Christina Wootton, vice president of Brand Partnerships at Roblox. One leading example of high fashion’s relationship with video games came from Balenciaga partnering with Fortnite to offer players premium add-ons to decorate their in-game avatars. We’ve even seen metaverse-facing games like Roblox and Fortnite partner with leading fashion houses to deliver ‘skins’ for users to decorate their characters in stylish clothes. Video games make for a great starting point when exploring the viability of metaverse fashion. With more than three billion video game players around the world-of which 46% are women, there’s certainly an audience ready for digital goods. In the world of video games, $100 billion is spent annually on virtual goods. If the gaming industry is anything to go by, there’s certainly a major market to be explored when it comes to metaverse fashion. But will we ever see digital fashion fully emulate its traditional counterpart? Whether it’s an insight into the future of fashion or a passing fad, the metaverse is already making waves in the way that we wear clothes and follow trends.
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